Society

Family Dollar Sparks Outrage After Putting Up This ‘Offensive’ Sign

Ruth Kamau  ·  August 5, 2026
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Note: we are republishing this story, which originally made the news in December 2014.

After a number of stores in St. Louis became the victims of various crimes, Family Dollar stores decided to take action to protect the stores from falling victim again.

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Exterior view of the Family Dollar store during the day, Photo Credit: LSUDVM/Youtube

The stores put up a sign that read: “ATTN CUSTOMERS Please remove all hoods before entering Family Dollar. Thank You.”

With some stores having dealt with shootings and robberies, the sign seemed like an innocent way of increasing security at the stores, since the cameras at the stores would get better profiles of the people walking in.

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Exterior view of the front door at Family Dollar, Photo Credit: LSUDVM/Youtube

In addition to the robberies, the stores also have to deal with cases of shoplifting.

When a picture of the sign appeared online, many commented on the decision. Some agreed with the store’s new policy, while others were convinced that the sign was discriminatory.

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Closeup of the sign on the front door of Family Dollar that asks people to remove their hoods before entering, Photo Credit: LSUDVM/Youtube

The Family Dollar headquarters responded to the controversy, and Bryn R. Winburn, Public & Media Relations Manager of Family Dollar, said, “It is not Company policy to ask our customers to remove hoods or sweatshirts before entering our stores.”

While the hoodie may just be a fashion statement, it has become the point of contention, mainly because of the media pushing the hoodie-race agenda for so many years. The Maynard Institute stated: “rightly or wrongly, the hoodie has become identified with crime.”

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A hooded man talking to a reporter, Photo Credit: LSUDVM/Youtube

In Oklahoma, a proposed bill seeks to ban wearing hoodies in public places, with the exception of government-sponsored events, parties, Halloween, and religious reasons.

Despite private establishments having the right to impose dress codes – like banks which bar hats and sunglasses – Family Dollar decided to remove the signs after receiving backlash.