Society

Heres what Happens when You Put Rat Mountain Dew Video

Ruth Kamau  ·  March 8, 2016

Back in 2016, people online couldn’t get enough of the gross and bizarre, and a video that dropped around March 8 quickly became one of those head-scratching hits. It featured an experiment that involved tossing a dead rat into a bottle of Mountain Dew, the citrusy soda known for its bright green color and intense sweetness. Viewers watched as the critter sat in the fizzy drink, with the creator narrating the whole messy process like it was science class gone wrong.

The video, which spread like wildfire across social media, showed the rat starting to break down after a few hours in the acidic bath. Mountain Dew’s high levels of citric acid and other ingredients apparently did a number on the rodent’s body, turning it into a pulpy mess that made stomachs churn. Folks debated whether this proved something about the dangers of sugary drinks or if it was just a cheap stunt for clicks. Either way, it racked up millions of views, with comments ranging from horrified reactions to people sharing their own wild soda myths.

This wasn’t the first time everyday items ended up in viral experiments, but it hit a nerve because it played into fears about what we put in our bodies. Health nuts pointed out that while Mountain Dew might dissolve a rat, it could also wreak havoc on teeth and guts over time. Meanwhile, the soda’s maker stayed quiet, probably hoping the buzz would fade.

All in all, it was a reminder of how the internet loves to mix curiosity with the icky, pulling us into stories we’d never seek out otherwise. That video might have been forgettable for some, but it stuck around as one of those odd moments that summed up the weirder side of online culture back then.