Politics

Struggling Republican Bush Brings Out Big Gun his Mom

Ruth Kamau  ·  May 9, 2016

Washington, D.C. – In a bid to revive his flagging presidential campaign, Jeb Bush turned to an unlikely ally on May 9, 2016: his mother, Barbara Bush. The former Florida governor, who had been trailing badly in the Republican primaries, hoped the former first lady’s charm and star power might give his sinking ship a much-needed boost. It was a classic family play in the rough-and-tumble world of politics, where even the Bush dynasty wasn’t immune to hard times.

Bush’s campaign had hit rock bottom by spring 2016. After spending a whopping $100 million in early contests, he barely scraped by in Iowa and got crushed in South Carolina, his home turf. Donald Trump’s rise as the brash frontrunner left establishment candidates like Bush scrambling for relevance. That’s where Barbara came in, appearing alongside her son at a rally in New Hampshire. She didn’t hold back, praising Jeb as a steady hand in uncertain times and taking subtle jabs at the more bombastic candidates. “He’s got the experience and the heart,” she told the crowd, drawing cheers from loyal supporters.

The event made headlines because it highlighted just how desperate things had gotten for the Bush team. Critics saw it as a sign of weakness, with one pundit calling it “a mom’s hug for a campaign on life support.” But others pointed out that Barbara Bush had always been a popular figure, known for her wit and no-nonsense style, which could appeal to moderate voters. Still, by then, it was probably too little, too late—Trump had already locked up the delegates he needed.

In the end, Jeb Bush suspended his campaign just weeks later, but that day with his mom offered a glimpse into the personal side of politics. It’s moments like these that remind us how family ties can mix with the mess of elections, for better or worse. Whether it helped or not, it was a heartfelt effort in a race that ultimately slipped away.